Location: Onsite, Philippines

About the Hiring Company:

The Senior Manager for Branding and Partnerships is responsible for defining, operationalizing, and optimizing the expression of the brand across our talent ecosystem and content platforms. This role transcends traditional brand management; it requires a leader who can translate high-level strategy into structured, real-time communication behaviors that directly influence audience engagement, player actions, and revenue performance.

This position operates at the critical intersection of Brand Strategy (voice, tone, and positioning), Creative Direction (scripting and content flow), and Talent Enablement (coaching streamers to become disciplined conversion drivers). You will be responsible for guiding not just what the brand says, but exactly how it is delivered in high-stakes live environments to drive measurable business impact.

Job Responsibilities:

• Brand Communication Architecture: Define and refine brand identity across all touchpoints. Establish rigorous standards for voice, tone, and personality, ensuring all messaging is intentional, controlled, and aligned with commercial objectives.

• Multi-Pillar Communication Design: Develop distinct communication strategies for various brand pillars and talent groups. Customize approaches based on audience segments and platform dynamics while maintaining a cohesive master-brand alignment.

• Scripting & Content Structuring: Architect precise scripts, talking points, and content guides for live activations. Define the "what, how, and when" of messaging, ensuring energy, pacing, and engagement cues are engineered for maximum conversion.

• Talent Coaching & Performance Enablement: Transform content performers into professional brand ambassadors. Provide hands-on coaching regarding communication discipline, behavioral triggers, and the execution of structured content flows.

• Activation Engineering & Oversight: Ensure every talent-led initiative—from live streams to featured "drops"—is designed with a specific outcome in mind. Define the objective, flow, and expected player response for every activation.

• Performance Optimization & Analytics: Monitor real-time audience engagement and player behavior (participation, retention, deposits). Implement a "test-and-learn" methodology to continuously refine scripts and delivery styles based on hard data.

• Cross-Functional Integration: Collaborate with Content and Marketing teams to ensure total alignment between on-stream talent messaging and off-platform campaigns, creating a seamless user journey.

• Strategic Playbook Ownership: Maintain and evolve a living communication playbook that serves as the definitive guide for brand expression, scaling effectiveness as the platform grows.

The Successful Candidate:

• 5+ years of proven success in Brand Strategy, Content Strategy, Talent/Influencer Management, or Live Media Operations.

• Demonstrated ability to translate abstract brand frameworks into actionable scripts and real-time communication guides.

• Proven track record of coaching on-screen talent or influencers to achieve specific engagement and conversion KPIs.

• Strong experience in developing structured live content flows and sequencing designed to influence viewer actions in real-time.

• Ability to analyze audience engagement and user behavior data to optimize content performance and ROI.

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.

• Prior experience within the iGaming, live-streaming, or digital entertainment sectors.

• A history of measurably improving player retention or conversion rates through structured talent interventions.

• Experience building scalable live-content playbooks and standardized talent training modules. 

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.