Location: Onsite, Philippines

About the Hiring Company:
The Senior Manager, Acquisition serves as the primary strategic engine for user growth and revenue pipeline. This role is responsible for the end-to-end acquisition strategy, leading the transition from a vendor-dependent pre-launch phase to a high-performance, in-house growth operation.

We are seeking an iGaming acquisition specialist with a sophisticated understanding of navigating restricted advertising platforms (Meta, Google, TikTok) and the complexities of affiliate CPA models. You are an architect of growth who takes full ownership of the Cost-per-FTD (First Time Depositor), ensuring every marketing dollar yields high-value players. The ideal candidate is a dual-threat leader: capable of directing high-stakes outsourced agencies today while recruiting and mentoring a world-class internal performance team tomorrow.

Job Responsibilities:

• Full-Funnel Strategic Design: Architect the end-to-end player journey. You will map and optimize every touchpoint—from the initial creative impression to the final conversion of a first-time deposit.

• Vendor & Agency Leadership: Serve as the "Lead Architect" for outsourced partners. You will set creative direction and performance KPIs, holding vendors accountable for traffic quality to mitigate "bot" leads and non-depositing registrations.

• Regulated Advertising Compliance: Manage and optimize campaign delivery across regulated environments, ensuring all activity aligns with platform policies, jurisdictional requirements, and approved traffic channels. You will develop and sustain strategies that maintain consistent campaign performance through compliant networks and vetted media partners.

• Affiliate & Partner Governance: Negotiate and manage complex CPA, CPL, and RevShare structures. Conduct regular "Quality Audits" on affiliate traffic to prevent bonus abuse and ensure high retention rates.

• Dynamic Budget Allocation: Manage multi-million monthly budgets with high precision. You are responsible for real-time reallocation of funds, moving spend toward channels and affiliates that demonstrate the highest ROI and LTV.

• Operational Internalization: Lead the evolution of the department from a management-only function to a production powerhouse. This includes the recruitment, onboarding, and coaching of an in-house performance marketing team.

• Cross-Functional Synergy: Partner with Product and Tech teams to ensure landing pages and mobile apps are optimized for maximum conversion speed; collaborate with Finance to track real-time marketing spend against revenue targets.

The Successful Candidate:

• 5+ years of specialized experience in iGaming Acquisition. (Strict requirement due to the technical nature of gaming traffic).

• Expert-level understanding of Meta, Google, and TikTok Ads within restricted contexts, including experience with alternative traffic sources.

• Proven success managing affiliate networks and complex payout models (CPA/CPL/RevShare).

• Experience managing outsourced vendors and a demonstrated ability to build and lead internal teams.

• Advanced proficiency in Excel, BI tools, and marketing attribution software. ∙ Education: Bachelor’s Degree in Marketing, Business Administration, or a related field.

• A track record of successfully migrating marketing operations from an agency led model to an internal structure.

• Proficiency with Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust, and iGaming-specific BI platforms.

• Established relationships with high-value affiliates, media owners, and specialized ad networks, particularly in Southeast Asian or global markets.

• The ability to bridge the gap between media buying and creative execution— identifying specific visual cues that drive conversion in restricted environments.

• Understanding of predictive modeling to forecast Player Lifetime Value (LTV) and churn.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.