Location: Asia

About the Hiring Company:
We are a leading B2B software provider in the iGaming industry, delivering innovative, regulated, and mobile-focused solutions. Our multi-product portfolio includes slots and live casino, aiming to create the most engaging and evocative experiences for our clients.

Job Overview:
We are seeking a visionary Head of Marketing to take ownership of our strategic brand direction and marketing efforts. This senior leadership role will focus on elevating our brand presence, driving high-impact creative campaigns, and solidifying our position as a top-tier provider in the iGaming sector. This is not an operational role, it is best suited for a strategic and creative thinker with a strong grasp of both B2B and B2C marketing principles and a deep understanding of the iGaming ecosystem.

Job Responsibilities:
You will lead and execute the overall marketing vision and strategy, ensuring consistency across brand, campaigns, and market positioning. This includes:

• Developing and implementing integrated marketing strategies aligned with business objectives to strengthen brand identity and market positioning.
• Leading brand initiatives that differentiate our company in the iGaming space through powerful storytelling and bold creative direction.
• Overseeing the planning and execution of multi-channel campaigns across digital, social, content, events, and traditional media — tailored for a B2B audience, yet informed by consumer behavior insights.
• Managing, mentoring, and empowering a marketing team, providing senior guidance while allowing them to operate independently on day-to-day tasks.
• Collaborating cross-functionally with sales, product, and leadership teams to ensure marketing efforts are aligned with broader commercial goals.
• Conducting ongoing market and competitive analysis to identify trends, uncover opportunities, and guide future strategies.
• Leveraging data-driven insights to evaluate performance, optimize campaigns, and report on KPIs that inform future marketing investments.
• Representing the company at industry events, trade shows, and conferences to increase visibility and build relationships with key stakeholders.

The Successful Candidate:

• Minimum 5 years of experience in the iGaming industry in a senior marketing position, with strong exposure to both B2B and B2C marketing environments.
• Ideally from a B2B-focused company, but candidates from the B2C side with proven strategic brand leadership and B2B collaboration experience are welcome.
• Demonstrated ability to drive creative marketing initiatives that elevate brand presence and support commercial success.
• Strong portfolio in brand storytelling, digital strategy, and multi-channel campaign management.
• Experience in managing and developing high-performing teams in fast-paced, international environments.
• Excellent stakeholder engagement skills and ability to collaborate across teams and geographies.
• Fluent in English
• Based in Asia (exact location to be determined)

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.