Location: Cyprus

About The Hiring Company:

We are a fast-growing B2B2C company within the iGaming industry. As part of a larger group operating in the tech and marketing sectors, we are based on the sunny, vibrant, and dynamic island of Cyprus. With a team of highly recommended and seasoned veterans in the industry leading the way, we are confident in our ability to deliver the best in online gaming experiences.

At our company, we believe in the importance of professional growth and development. That’s why we offer a supportive and inclusive work environment where you can expand your abilities and advance to management positions. With a team of experts by your side, you'll have the opportunity to learn from the best and work alongside individuals with extensive experience in the field.

 Job Overview: We are looking for an experienced CRM Sports Specialist to enhance
customer engagement and retention within our sportsbook offering. This role will involve
writing emails, push notifications, and pop-up messages in line with our marketing
standards and brand guidelines. If you have a passion for sports, data-driven marketing,
and want to make a measurable impact in the sportsbook industry, we want to hear from
you!

Job Responsibilities:

• Player Segmentation & Lifecycle Management – Identify player behaviours and
  create targeted lifecycle campaigns to increase retention and engagement.
• Sportsbook CRM Campaigns – Develop and execute personalized promotions, such as free bets, reactivation offers, and loyalty rewards.
• Campaign Execution & Optimization – Implement A/B testing strategies, analyse
  conversion rates, LTV, and churn reduction strategies.
• Data & Performance Analysis – Use Smartico, Power BI, and Excel to track and
  report on CRM performance, deriving insights to optimize future campaigns.
• Competitor Analysis – Analyse competitor retention campaigns and offers to ensure we stay competitive and innovative in the market.
• Cross-Team Collaboration – Work closely with the Marketing, Product, Design, and Customer Support teams to ensure cohesive and effective CRM strategies.
• Content Creation – Write and develop emails, push notifications, and pop-up
  messages that align with marketing standards, brand guidelines, and channel best
  practices.

The Successful Candidate:

• Bachelor’s degree in marketing or a similar field.
• At least 2 years of experience in sportsbook CRM or iGaming marketing.
• Proficiency in CRM tools (Smartico, Optimove, Salesforce, or similar).
• Fluency in English (Arabic is a plus).
• Strong analytical skills with the ability to make data-driven decisions.
• Ability to thrive in a fast-paced, agile environment and manage multiple tasks
  simultaneously.
• Excellent communication skills, with the ability to collaborate effectively across
  teams.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.