Location: Singapore or Taipei

About the Hiring Company:

We are a global pioneer in the online iGaming industry. With a rich history of innovation, we have shaped the gaming landscape with our extensive portfolio of award-winning games and a commitment to providing exceptional gaming experiences.

We are seeking a talented and experienced professional to join our team to lead our community engagement and streamer relations efforts.

Role Overview:

As a Brand Marketing Executive, you will play a critical role in executing strategies that enhance the brand’s presence and reputation within the competitive iGaming sector. You will collaborate closely with the Brand Manager to craft and execute a variety of brand activities.

Key Responsibilities:

• Campaign Management: Planning, execution, and analysis of integrated branding campaigns across digital, social, and traditional media channels, ensuring brand consistency.
• Event Management: Develop, execute, and liaise with vendors for offline events, ranging from tradeshows, conferences, partnership events to industry events.
• Merchandise Management: Manage the entire merchandise production process, including concept and idea development, sourcing, budgeting, quality control, assembly, and delivery.
• Community Management: Manage and grow online communities, fostering engagement and loyalty among brand followers.
• Brand Content Creation: Plan and produce digital brand content for brand visibility on online platforms and media outreach, ensuring a consistent and impactful brand presence.
• Market Research & Insights: Analyze market trends, brand perception, and competitive activities to adapt brand strategies for optimal performance.
  Performance Tracking & Reporting: Utilize key metrics and analytics tools to monitor the effectiveness of branding activities, ensuring continuous improvement.

Qualifications:

• Experience: Minimum 3-5 years of experience in brand marketing, vendor management, and relevant fields.
• Knowledge: In-depth knowledge in brand and event management. Expertise in PR, SOV, and digital branding will be an advantage.
• Skills: Strong project management skills, with the ability to handle multiple campaigns, stakeholders, and deadlines efficiently.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to build relationships with internal teams and external partners.
• Language: Fluency in English and Mandarin is required.
• Industry Knowledge: Understanding of the iGaming or entertainment industry and its competitive dynamics is preferred.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.