Location: Preferably Cyprus but remote is possible as well (Travelling with long periods of time in Cyprus)

About the Hiring Company:

We are a fast-growing B2B2C company within the iGaming industry. As part of a larger group operating in the tech and marketing sectors, we are based on the sunny, vibrant, and dynamic island of Cyprus. With a team of highly recommended and seasoned veterans in the industry leading the way, we are confident in our ability to deliver the best in online gaming experiences.

We believe in the importance of professional growth and development. That’s why we offer a supportive and inclusive work environment where you can expand your abilities and advance to management positions. With a team of experts by your side, you'll have the opportunity to learn from the best and work alongside individuals with extensive experience in the field.

Job Overview:
The Email Marketing Specialist will be responsible for developing and executing email marketing campaigns to drive engagement, retention, and revenue for B2C casino operations. This role requires a deep understanding of email marketing strategies and expertise in overcoming challenges related to blacklists and spam filters. The ideal candidate will have a proven track record in creating effective email campaigns that resonate with online players and enhance their overall experience.

Key Responsibilities:

• Campaign Strategy & Execution: Develop, implement, and manage email marketing campaigns to promote casino games, bonuses, and promotions.
• Content Creation: Create compelling email content, including subject lines, body text, CTAs, and visual elements, tailored to different player segments.
• List Management: Maintain and grow email subscriber lists, ensuring data hygiene and compliance with relevant regulations.
• Deliverability Optimization: Monitor and improve email deliverability rates by implementing best practices to avoid blacklists and spam filters.
• Analytics & Reporting: Track and analyze campaign performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights to optimize future campaigns.
• A/B Testing: Conduct A/B testing on various email elements to improve engagement and conversion rates.
• Compliance: Ensure all email campaigns comply with industry regulations and best practices, particularly in grey market regions.
• Collaboration: Work closely with the design, content, and CRM teams to align email marketing efforts with broader marketing initiatives.

Qualifications:

• Experience: Minimum of 3-5 years of experience in email marketing, preferably within the online casino or gaming industry.
• Technical Skills: Proficiency in email marketing platforms (e.g., Mailchimp, SendGrid, HubSpot) and CRM systems.
• Analytical Skills: Strong ability to analyze data and derive actionable insights to optimize email campaigns.
• Creativity: Strong copywriting and design skills to create engaging and effective email content.
• Attention to Detail: High level of accuracy and attention to detail in managing email lists and campaign execution.
• Regulatory Awareness: Familiarity with email marketing regulations and best practices in different markets.
• Team Player: Ability to collaborate effectively with cross-functional teams and contribute to a positive work environment.

Preferred Qualifications:

• Experience with HTML/CSS for email template customization.
• Knowledge of advanced email deliverability tools and techniques.
• Previous experience in overcoming challenges related to blacklists and spam filters.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.