Location: Manila, Philippines

Job Overview:

The Head of Marketing for a Land-Based Casino will play a pivotal role in leading and executing the marketing strategy for the casino's brand, customer engagement, promotional activities, and regional initiatives. This senior-level role involves managing the marketing department and ensuring all activities align with the casino’s overall business goals and brand vision. The individual will oversee the planning and execution of marketing campaigns, events, customer communication, and competitive analysis. Collaboration with teams across various departments, such as Sales, Product, Customer Service, Legal, and Finance, will be essential for success.

Job Responsibilities:

• Take ownership of the development and implementation of the overall marketing strategy for the land-based casino.
• Lead the creation and execution of integrated marketing campaigns that drive brand awareness, customer loyalty, and revenue growth.
• Work closely with senior leadership to ensure marketing strategies align with corporate goals and objectives.
• Plan and execute customer events that enhance the casino’s customer experience and brand presence.
• Develop and deliver impactful campaigns targeting both local and international customers, tailored to specific demographics and customer needs.
• Foster long-term customer relationships by ensuring consistent and relevant messaging through all marketing channels.
• Drive the development and execution of the casino’s brand positioning and messaging.
• Ensure that all marketing materials, promotions, and events reflect the brand’s core values and resonate with target customers.
• Manage the creation and distribution of promotional content across various platforms, including print, digital, and social media.
• Conduct thorough market research to understand customer preferences, trends, and competitive activity.
• Analyze customer behavior, campaign performance, and competitor strategies to provide actionable insights and recommendations.
• Utilize data to continually refine and optimize marketing strategies for maximum impact.
• Collaborate with internal teams, including Sales, Product, and Finance, to ensure marketing efforts are fully aligned with business goals.
• Regularly update key stakeholders on marketing initiatives, performance, and results, ensuring transparency and alignment.
• Build strong relationships with external partners, media outlets, and agencies to support marketing initiatives.
• Lead the development and execution of digital marketing strategies, including social media, email, and online advertising.
• Stay current on emerging trends in digital marketing and leverage new technologies to enhance customer engagement and brand awareness.
• Manage the casino’s online presence, ensuring that all digital touchpoints align with the casino’s marketing objectives.

The Successful Candidate:

• Experience: At least 10 years of experience in marketing, with a proven track record in the gaming, hospitality, or entertainment industries.
• Leadership: Strong leadership skills with experience managing marketing teams and cross-functional collaboration.
• Analytical Thinking: Ability to analyze data and make data-driven decisions to optimize marketing strategies and campaigns.
• Communication: Excellent communication skills, both written and verbal, with the ability to present marketing strategies to senior leadership.
• Creativity: A creative mindset with the ability to think outside the box and innovate in a competitive environment.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).

Interested?

If this opportunity sparks your interest and matches your skills and ambitions, we encourage you to apply. Please upload your CV along with your contact information. For further details about this exciting role, reach out to:

SmartRecruitment.com is our recruitment partner and will provide you with additional information. They specialise in recruiting top iGaming & Crypto experts globally.