Location: Onsite, Malta

About the Hiring Company:

Our company have rapidly grown since our incorporation and our success has been driven through our international presence and multi-industry expertise.

Our mission is to empower brands to build stronger relationships with their customers by creating meaningful connections that boost brand value. Leveraging of our vast collective years of experience in harmonising Software, Customer Insight, Customer Engagement and a well-trained talent base, we are confident we can add value to any potential client relationship. Today, we are looking for a CRM Coordinator to join our team in Malta. 

The CRM Coordinator is responsible for the delivery of communication to the player base a cross all brands and verticals. The successful candidate will be part of a dynamic, energetic, and passionate team that is dedicated to taking the current CRM set-up to the next level. The CRM team’s creative ideas will translate into marketing campaigns aimed to stimulate growth and engage the customer base. This a dynamic role that will require the candidate to change and adapt to meet the requirements of the CRM team and business.

Job Responsibilities:

• Prepare and execute multi-channel, segmented life cycle campaigns across the company brands.
• Launching and testing processes for campaigns and promotions across multiple devices.
• Drive A/B testing within and across communication channels to discover best practices for each customer segment.
• Work with CRM stakeholders to provide support and guidance in various CRM initiatives.
• Collaborate with Copywriters and other business functions to drive customer engagement and revenue.
• Implement automated CRM programs for agreed campaigns and execute a wide range of campaigns and promotions.
• Compiling and presenting reports on CRM programs.
• Assist in reviewing player behaviors, and activities and suggesting/requesting improvements.
• Optimizing customer promotional journeys and experience.
• Design and implement regular benchmarking and competitive analysis to ensure the business is keeping a competitive edge.
• Carry out any other adhoc functions that may emerge.

The Successful Candidate:

• Good level of English (both written and spoken). Japanese is a plus but not a must.
• Experience in the iGaming industry and towards the Japanese market is considered a plus but not a must.
• Good general level of education, with a competent standard of numeracy and literacy being important.
• Excellent awareness of Microsoft Office applications and a high degree of computer literacy.
• Proven CRM background is required.
• Result-oriented and data-driven
• Ability to effectively plan work tasks to meet deadlines.
• Motivated team player with excellent people skills.
• Interest in CRM, Customer Experience, and User Journey is essential.
• Experience working with Symplify is considered an advantage.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.