Location: Onsite, Dubai

About the Role:
We are hiring a Head of Marketing to lead and grow marketing operations across sportsbook and casino for both Online and Land-based platforms in multiple African markets.

This role focuses on building a high-performance marketing team, executing multi-market strategies, driving player acquisition and retention, and ensuring marketing decisions are data-led and compliant with local regulations. You will work closely with commercial, product, compliance, and local teams to deliver a trusted and locally relevant brand presence while optimising performance and player lifetime value.

Job Responsibilities:

• Define and execute the multi-market marketing strategy across sportsbook and casino for both Online and Land-based operations

• Own marketing budgets, forecasts, and performance targets (CPA, LTV, ARPU)

• Build and lead a high-performance marketing team across acquisition, retention and brand

• Align marketing strategy with commercial, product and compliance teams

• Report performance and insights to senior leadership and stakeholders

• Lead go-to-market strategies for new African markets

• Work with In Country Managers or local partners to ensure localised messaging, creatives & bonuses

• Work with country managers or local partners on language & cultural relevance

• Support licence and regulatory requirements from a marketing perspective

• Build a trusted, locally relevant brand presence in priority African markets

• Manage sponsorships (clubs, leagues, influencers, media partners)

• Oversee ATL/BTL campaigns where appropriate (radio, OOH, retail, activations)

• Ensure consistent brand identity across all touchpoints

• Own CRM strategy across sportsbook and casino

• Drive retention via bonuses & promotions, personalisation & segmentation, and SMS, push, WhatsApp, email campaigns

• Track and optimise marketing performance using analytics and attribution tools

• Monitor cohort performance by country, channel, product, and payment method

• Use insights to improve player quality, retention, and lifetime value

• Ensure marketing decisions are data-led, not vanity-driven

• Ensure all marketing activity complies with local gambling regulations, advertising standards, and responsible gambling principles

The Successful Candidate:

• A solid background in digital/online marketing, with senior leadership experience

• Strong background in iGaming & betting

• Proven experience in African markets – bonus for experience in Francophone, English, and Spanish language countries

• Experience operating across multiple African markets (or emerging markets)

Interested?

If this opportunity appeals, please upload your CV and include your contact details. For further information about the role, please get in touch.

SmartRecruitment.com is our responsible recruitment partner for this position; they are a consultancy firm specialising in recruitment and head‑hunting. SmartRecruitment.com support clients in recruiting iGaming & crypto experts globally.