Location: Preferably Cyprus or Bulgaria, open to other locations in Europe.

About the Hiring Company:

A newly established international iGaming group backed by experienced founders and investors. The team is developing next-generation casino and sportsbook brands for global markets, with a focus on product innovation, technology, and delivering exceptional player experiences.

This is an exciting opportunity to join at an early stage, shape the marketing vision, and build the department from the ground up.

The Chief Marketing Officer (CMO) will define and execute the overall marketing and growth strategy across multiple regions and verticals. This role involves building and leading all marketing divisions — including Acquisition, CRM, Retention, and Brand — while ensuring alignment with commercial and product goals.

The ideal candidate is hands-on, data-driven, and creative, with a modern approach to marketing and a proven track record of driving growth and building high-performing teams within the iGaming industry.

Job Responsibilities:

• Develop and execute the global marketing strategy across Casino and Sportsbook brands.
• Build, structure, and lead marketing divisions (Performance, CRM, Retention, Content, and Design).
• Drive player acquisition and retention strategies across multiple markets and channels.
• Oversee brand identity, positioning, and creative direction for all products.
• Manage and optimize marketing budgets to ensure efficiency and strong ROI.
• Collaborate with Product, Operations, and BI teams to align marketing with overall business goals.
• Analyze market trends, player behavior, and competitor activity to guide strategy.
• Build strong relationships with affiliates, media partners, and external stakeholders.
• Ensure compliance with applicable regulations across markets.

The Successful Candidate:

• At least 6+ years of experience in senior marketing roles within the iGaming industry.
• Proven record of driving measurable growth and managing global marketing operations.
• Deep understanding of Casino and Sportsbook verticals, with experience across regulated and unregulated markets.
• Ability to build and lead teams in a fast-paced, start-up environment.
• Strategic thinker with hands-on execution skills and a data-driven mindset.
• Excellent communication, analytical, and leadership abilities.
• Fluent in English; additional languages are a plus.
• Preferably based in Cyprus or Bulgaria, but open to other European locations.

What’s Offered

• Equity package and long-term growth potential.
• Full ownership and autonomy to build the marketing organization from scratch.
• Opportunity to work closely with experienced founders and shape the company’s global growth journey.
• Dynamic, entrepreneurial culture that values innovation, accountability, and collaboration.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.