Location: Remote within South East Asia

Job Description:
We are seeking a Social Media Specialist with proven expertise in managing English-language platforms and driving engagement within the iGaming industry. This role requires a combination of creativity, analytical skills, and hands-on experience in running campaigns across multiple channels. The ideal candidate will thrive in a fast-paced, international environment and bring fresh, innovative ideas to the table.

Job Responsibilities:

• Social Media Management: Oversee daily operations of English-language channels including Facebook, Instagram, YouTube, and X (Twitter), ensuring brand voice, tone, and messaging remain consistent.
• Strategy & Execution: Develop, plan, and implement comprehensive social media strategies aligned with business goals and success metrics specific to the iGaming sector.
• Content Localization: Collaborate with agencies and regional partners to adapt global content for diverse Asian markets, balancing cultural nuance with brand consistency.
• Agency & Partner Coordination: Direct and manage external agencies, influencers, and partners to ensure timely delivery of campaigns and high-quality localized content.
• Performance & Optimization: Leverage automation tools, AI solutions, and analytics dashboards to measure results, optimize engagement, and maximize ROI.
• Budget Management: Take full ownership of social media budgets, allocating resources efficiently to achieve measurable outcomes.
• Innovation & Trendspotting: Continuously monitor evolving social media trends, emerging platforms, and digital tools to keep the brand at the forefront of industry engagement.
• Performance Analysis: Track, monitor, and analyze campaign performance. Translate data into actionable insights that guide strategic decisions and ensure KPIs are met.

The Successful Candidate:

• Minimum of 3 years of hands-on experience managing Facebook/Instagram, YouTube, and X (Twitter).
• Demonstrated success in social media management within the iGaming industry, ideally covering multiple Asian markets.
• Proven ability to collaborate with agencies and local partners for content localization and execution.
• Excellent written and spoken English communication skills; knowledge of an additional Asian language is a plus.
• Strong creative mindset, capable of crafting compelling storytelling and building engaged online communities.
• Proactive, self-motivated, and adaptable to a fast-paced, international work environment.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.