Location: Hybrid, Cyprus

About the Hiring Company:

We are a fast-growing B2B2C company within the iGaming industry. As part of a larger group operating in the tech and marketing sectors, we are based on the sunny, vibrant, and dynamic island of Cyprus. With a team of highly recommended and seasoned veterans in the industry leading the way, we are confident in our ability to deliver the best in online gaming experiences.

We believe in the importance of professional growth and development. That’s why we offer a supportive and inclusive work environment where you can expand your abilities and advance to management positions. With a team of experts by your side, you'll have the opportunity to learn from the best and work alongside individuals with extensive experience in the field.

We are seeking a dynamic, experienced, and results-oriented Head of Marketing to lead and optimize marketing efforts across CRM, acquisition, and paid media activities in multiple markets, including Canada, New Zealand, and Portugal. The ideal candidate will have a strategic and hands-on approach, exceptional analytical skills, and the ability to align cross-functional teams to meet business objectives.

This position offers a relocation package to Cyprus and the opportunity to join a fast-growing organization in the iGaming industry.

Job Responsibilities:

• Strategic Leadership:

• Develop and implement high-level marketing strategies focused on user acquisition, customer retention, and paid media campaigns.
• Lead, inspire, and align the CRM, Acquisition, and Paid Media teams to ensure cohesion and synergy in achieving business goals.

• CRM & Retention Optimization:

• Oversee the setup, monitoring, and refinement of CRM retention campaigns using tools like Cellxpert, SendGrid, and Smartico.
• Design and execute customer segmentation, loyalty promotions, and retention initiatives tailored to specific market needs.

• Acquisition and Paid Media Oversight:

• Optimize acquisition strategies and paid media activities to maximize ROI, reduce CAC, and enhance retention rates.
• Manage the performance of campaigns across multiple channels and geographies, ensuring alignment with business objectives.

• Data-Driven Decision-Making:

• Analyze and report on marketing KPIs such as ROI, CAC, and retention rates, leveraging insights for continuous improvement.
• Monitor and refine daily marketing performance across CRM and acquisition, adapting strategies per market and region.

• Market Expertise & Collaboration:

• Maintain a deep understanding of market trends, player behavior, and the competitive landscape in iGaming.

The Successful Candidate:

• Experience:

• 5-6 years of B2C marketing experience in the iGaming industry, with expertise across acquisition, CRM, and paid media.
• Proven track record in managing marketing activities across multiple markets and regulated regions.

• Technical Skills:

• Hands-on experience with platforms such as Cellxpert, SendGrid, and Smartico.
• Strong proficiency in analyzing marketing KPIs and making data-driven decisions.

• Personal Attributes:

• A strategic thinker with an analytical and operational mindset.
• Exceptional leadership skills with the ability to inspire and align cross-functional teams.
• Strong communication, presentation, and collaboration skills, with a proven ability to work in a fast-paced, dynamic environment.

• Additional Skills:

• Ability to think strategically while being hands-on with campaign setup, quality assurance, and performance tracking.
• Adaptable and results-driven, with a passion for continuous optimization and improvement.
• Work closely with senior leadership and other departments to align marketing initiatives with overall growth objectives.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.