Location: Onsite, Dubai

About the Role:
The Marketing Head for the iGaming division will lead the strategic planning, execution, and management of marketing initiatives to drive player acquisition, retention, and brand growth. This role demands a data-driven leader with a deep understanding of the iGaming industry, who can craft compelling campaigns across multiple channels while managing budgets and achieving measurable results.

Key Responsibilities:

1. Marketing Strategy Development:
- Develop and implement comprehensive marketing strategies to meet the division's business objectives.
- Identify target markets and customer segments to optimize acquisition and retention efforts.

2. Brand Management:
- Build and enhance the brand's identity, ensuring it resonates with the target audience and stands out in the competitive iGaming market.
- Oversee content creation, messaging, and design to maintain brand consistency across all platforms.

3. Player Acquisition:
- Design and execute player acquisition campaigns across digital and traditional channels, including PPC, SEO, affiliate marketing, social media, and partnerships.
- Monitor and optimize customer acquisition costs (CAC) and return on investment (ROI).

4. Retention and Loyalty:
- Collaborate with CRM teams to design personalized campaigns that increase player engagement and retention.
- Develop loyalty programs and promotional offers to boost customer lifetime value (CLV).

5. Performance Analysis:
- Track and analyze marketing performance metrics, providing actionable insights to refine strategies.
- Utilize analytics tools to assess campaign effectiveness and identify areas for improvement.

 The Successful Candidate:

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.