Location: Remote

About the Hiring Company:

The company is a global pioneer in the online iGaming industry. With a rich history of
innovation, we have shaped the iGaming landscape with our extensive portfolio of
award-winning games and a commitment to providing exceptional gaming experiences.
We are seeking a talented and experienced professional to join our team to lead our
community engagement and streamer relations efforts.

Role Overview:
As the Head of Streamer & Community Activation, you will be responsible for developing and leading a comprehensive strategy for streamer relations and community engagement. Your role will encompass setting long-term goals, overseeing budgets, and ensuring that all activities align with our global and regional brand objectives. You will work cross-functionally with marketing, product, and business development teams, ensuring streamlined execution of initiatives that drive growth and user engagement.

Key Responsibilities:

• Strategic Leadership: Set and execute the overall strategy for streamer and
  community engagement, focusing on brand growth, market share, and long-term
  brand equity in the iGaming sector.
• Budget Management: Oversee the department’s budget, ensuring that
  resources are allocated effectively to maximize ROI on campaigns, community
  activations, and influencer partnerships.
• Streamer Relations & Activation: Identify, recruit, and manage high-impact
  streamer and influencer partnerships. Negotiate contracts and maintain longterm relationships with key content creators to amplify our presence on
  platforms like Twitch, YouTube, and TikTok.
• Community Engagement Strategy: Develop innovative strategies to engage and
  retain a vibrant community across various channels (e.g., Discord, Facebook,
  regional social platforms). Tailor activations to regional markets, with a strong
  emphasis on Asia.
• Agency & Partner Collaboration: Lead relationships with external agencies and
  third-party vendors, ensuring smooth execution of community campaigns,
  influencer marketing initiatives, and content creation.
• Content Development & Campaigns: Direct the creation of compelling content
  and experiences for the gaming community, managing large-scale events and
  campaigns that boost brand visibility and user interaction.
• Reporting & Insights: Establish and monitor KPIs for streamer and community
  activations. Provide regular performance reports to senior leadership, using
  data-driven insights to refine strategies and improve outcomes.
• Cross-Departmental Collaboration: Work closely with marketing, product, and
  development teams to ensure community and streamer engagement efforts
  align with the company’s overarching goals.
• Market Expertise: Understand and stay ahead of trends in gaming culture,
  particularly in Asia. Adapt strategies to local market dynamics and regional
  preferences.

Qualifications:

• 7+ years of experience in community management, influencer marketing, or
  similar roles, with at least 3 years in a senior strategic role.
• Proven experience managing substantial budgets.
• Expertise in developing and implementing community and influencer strategies
  on platforms such as Twitch, YouTube, TikTok, and Discord.
• Strong negotiation skills, particularly in partnership agreements and contract
  management with influencers and content creators.
• Analytical mindset with the ability to interpret data, identify trends, and provide
  strategic recommendations to senior leadership.
• Excellent communication and interpersonal skills, with the ability to influence
  cross-functional teams and external partners.
• Demonstrated success in scaling community initiatives and influencer
  activations, particularly in the gaming or entertainment industry.
• Deep understanding of gaming trends, platforms, and community dynamics,
  particularly in the Asian market.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.