Location: Onsite, Metro Manila, Philippines

About the Hiring Company:

The Junior Supervisor for Digital Marketing will be responsible for initiating and executing marketing initiatives aimed at delivering Brand Awareness, Brand Recall, New sign-ups and First-Time Deposits (FTDs). This role will focus on developing and managing campaigns through digital channels and innovative acquisition methods.

Job Responsibilities:

• Assist the Sr. Digital Marketing Manager in Initiating, Launching and Monitoring Acquisition Campaigns: Plan, implement, and oversee marketing campaigns targeting Brand building, New Sign-ups and FTDs. Ensuring that CPA and CPFTD are within target parameters.

• Partnerships/Sponsorships: Foster relationships with partners and sponsors to enhance brand presence and acquisition efforts.

• Online Display Ads: Seek websites and channels to deploy display ads targeting potential customers.

• OTT Marketing: Leverage OTT (Over-The-Top) platforms to develop and execute targeted campaigns for acquisition.

• OEM Marketing: Develop and implement marketing initiatives for Original Equipment Manufacturer (OEM) platforms.

• Acquisition via SMS, Email Marketing, and messaging apps to reach potential customers and boost sign-ups.

• Monitor, Manage and Report Campaign Performance.

• Impressions and Reach: Measure and report on the effectiveness of branding strategies.

• Sign-ups and First-Time Deposits (FTDs): Measure and report on the effectiveness of acquisition strategies.

• Campaign Effectiveness: Regular tracking and analysis of marketing campaigns' performance and success.

• Cost Efficiency: Ensure efficient use of marketing budgets to drive measurable results.

The Successful Candidate:

• Graduate of any Marketing or Advertising course.

• Experience in the following fields is preferable: Affiliate Marketing, Partnerships/Sponsorships/Brand Tie-ups, Digital Display Ads, OTT Marketing, OEM Marketing, and/or Acquisition Marketing.

• Interested candidates should possess a blend of organizational skills, data-driven decision-making, be able to understand marketing strategies and how they fit into the overall acquisition plan and some practical experience across the aforementioned fields.

• Great Communication and Negotiation skills.

• Strong understanding of non-traditional acquisition channels.

• Proven ability to execute campaigns with measurable outcomes.

• Excellent project management and multitasking skills.

• Able to see acquisition marketing opportunities.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

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