Location: Onsite, Philippines

About the Hiring Company:

We are looking for a Director of Brand Marketing to own and elevate the brand equity of our online gaming portfolio across two distinct brands — a premium/VVIP brand and a high-volume mass-market brand. This is a senior leadership role responsible for everything that builds awareness, reputation, and brand preference — as distinct from direct-response acquisition, which sits with a separate Acquisition function.

The ideal candidate brings a strong, proven background in the online gambling / iGaming industry and understands how to build and protect a gaming brand in a regulated, competitive, fast-moving market. You will lead brand strategy, sponsorships, PR, creative, and awareness media, and manage the in-house creative team.

Job Responsibilities:

Brand Strategy & Identity

• Own brand positioning, architecture, identity, and guidelines across both brands, ensuring each has a distinct and consistent voice appropriate to its segment (premium vs. mass-market).

• Act as brand guardian across all consumer touchpoints.

Sponsorships & Endorsements

• Lead sponsorship strategy and execution (sports, events, properties) and negotiate/manage endorsement and ambassador deals.

• Maximize brand value and activation from every sponsorship asset.

PR, Communications & Reputation

• Own public relations, corporate communications, media relations, and reputation/crisis management.

Awareness Media (ATL)

• Plan and manage above-the-line and awareness media (TV, OOH, radio, brand digital) measured on reach, sentiment, and brand lift.

Organic & Brand Social / Community

• Own organic social presence, brand content, and community building across both brands.

Creative Production

• Lead the in-house creative team; own creative direction, production, and brand consistency across all assets — including servicing the Acquisition team's performance-creative needs through an agreed service level.

Brand & Sponsorship Events

• Own brand-building, VIP, and sponsorship-led events; partner with Acquisition on shared events (Acquisition leads sign-up activations; Brand leads brand/sponsorship/VIP events).

Leadership & Governance

• Manage, mentor, and grow the brand and creative teams.

• Manage agency and vendor relationships and the brand marketing budget.

• Ensure all brand activity complies with PAGCOR requirements and the Philippine regulatory and advertising-restriction environment for online gaming.

Interfaces

• Director of Acquisition — clear handoff at the brand/performance line; Brand provides creative and brand assets, Acquisition drives measurable deposit-generating activity.

• Director of Player Experience (CRM/Retention) — align brand tone across the player lifecycle.

• Product, Compliance/Legal, and Payments teams as needed.

Success Measures (Illustrative)

• Brand awareness, consideration, and preference lift across target segments.

• Share of voice vs. key competitors.

• Sponsorship ROI and activation value.

• Brand sentiment and reputation metrics.

• Creative throughput and quality; SLA adherence for acquisition creative.

• Delivery of brand and sponsorship events on budget and to standard.

The Successful Candidate:

Must-have

• Proven senior brand marketing experience within the online gambling / iGaming industry (casino, sportsbook, or similar) — this is essential.

• Track record building and scaling gaming or gaming-adjacent consumer brands in a regulated environment.

• Strong command of sponsorships, PR, awareness media, and creative leadership.

• Experience managing in-house creative teams and external agencies.

• Deep understanding of the marketing distinction between brand-building and performance/acquisition, and how the two must work together.

• Comfortable operating in a fast-paced, high-growth, data-informed environment.

• Excellent leadership, stakeholder management, and communication skills.

Preferred

• Experience across both premium/VIP and mass-market gaming audiences.

• Familiarity with the Philippine market and PAGCOR-regulated advertising environment.

• Experience navigating gaming advertising restrictions and compliant creative.

• Established relationships across media, sponsorship properties, and talent in the region.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.