Location: Onsite, Parañaque, Metro Manila, Philippines

Employment Type: Full-time

About the Hiring Company:
We are a Philippine-based livestream gaming entertainment platform preparing to launch in Q3 2026. Operating under a Philippine Integrated Resorts and Casino license regulated by PAGCOR, we are building a dynamic team to deliver world-class digital entertainment experiences. Our platform combines live gaming, original programming, and interactive content to create a unique entertainment destination for our audience.

We are looking for results-driven, data-savvy marketers who want to be part of something new and exciting from the ground up.

About the Role:

We are seeking a Performance Marketing Specialist to join our Acquisition team, reporting to the Senior Manager, Acquisition. You will be responsible for planning, executing, and optimizing paid media and digital advertising campaigns across Google Ads, Meta Ads, and other programmatic platforms to drive player acquisition and platform growth.

This role focuses on performance marketing execution: managing campaign optimization, tracking CPA and ROAS, and delivering measurable results through data-driven campaign management.

iGaming experience is preferred but not compulsory. We are looking for strong performance marketers with proven paid media and campaign optimization skills. The Senior Manager, Acquisition has deep iGaming expertise and will provide industry-specific training.

Job Responsibilities:

• Paid Media and Digital Advertising: Plan, launch, and manage performance marketing campaigns across Google Ads (Search, Display, YouTube), Meta Ads, and programmatic platforms.

• Campaign Optimization: Optimize campaigns daily based on performance data, adjusting bids, targeting, creatives, and budgets to maximize ROAS and minimize CPA.

• Player Acquisition: Drive player acquisition through paid channels, managing the full funnel from impression through registration and first-time deposit.

• CPA and ROAS Management: Set up and manage conversion tracking and attribution models. Monitor and report on CPA, ROAS, CTR, conversion rates, and other key performance metrics.

• A/B Testing: Conduct A/B testing on ad creatives, landing pages, and audience segments to continuously improve conversion rates and campaign efficiency.

• Budget Management: Manage digital advertising budgets and ensure efficient allocation across channels based on performance data.

• Creative Collaboration: Work with the creative team to develop high-performing ad creatives and messaging for paid media campaigns.

• Data and Reporting: Analyze campaign performance and deliver regular reports with actionable optimization recommendations.

• Cross-Functional Collaboration: Collaborate with the BI and Data team to leverage player data for audience targeting and lookalike modeling.

• Regulatory Compliance: Ensure all paid media campaigns comply with PAGCOR advertising regulations and platform policies.

The Successful Candidate:

• Minimum 2 years of experience in performance marketing, paid media, or digital advertising.

• Hands-on experience managing campaigns in Google Ads and Meta Ads.

• Strong understanding of campaign optimization, CPA, ROAS, and bid strategies.

• Experience with conversion tracking and attribution (Google Analytics, Google Tag Manager, or similar).

• Analytical mindset with the ability to interpret data and make optimization decisions.

• Experience managing digital advertising budgets and reporting on ROI.

• Must be authorized to work in the Philippines.

• Strong communication skills in English.

What We Offer:

• Training and development programs

• Career advancement opportunities in a fast-growing company

• HMO healthcare plan with dental and vision coverage

• Group life and accident insurance

• Sick and vacation leave

• 3-day bereavement leave

• 13th month pay

• Government-mandated benefits (SSS, PHIC, Pag-IBIG)

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.