Location: Onsite, Taipei, Taiwan

About the Role:
The Marketing Manager – Asia role will be responsible for developing and executing the regional marketing strategy for the Group brands in Asia and aligning the efforts with overall marketing, sales and business strategies.

The role will be responsible for developing and delivering Marketing projects aimed to support our products and reinforce or establish our position in the Asia gaming industry, as well as overseeing continual review and optimisation of Marketing processes and deliverables, always aiming to increase the quality of output and ensure that the Group stands out as the leader in the industry. The role will work closely with the Commercial team in Asia, as well as the Global Marketing team.

Job Responsibilities:

Marketing Strategy & Planning

• Develop and execute regional marketing strategies aligned with business objectives

• Design marketing initiatives and campaign plans to support product launches

• Be the central point of contact for the Asia Commercial team and foster a strong relationship with them to help meet business goals

• Identify opportunities to enhance brand positioning and client engagement in the Asian market

• Contribute to annual marketing planning and roadmap development.

Product Marketing

• Own regional product marketing deliverables including game asset development and distribution, launch plans, and messaging localisation

• Review all Marketing packs prepared by the team to ensure quality, accuracy, and brand consistency

• Ensure marketing materials reflect regional market needs and regulatory considerations

• Monitor competitor positioning and campaigns

• Ensure all finalized materials are properly uploaded to the client area in a timely manner

• Improve internal processes to enhance efficiency in asset production and distribution.

Client & KAM Support

• Develop and adapt sales materials to support the Asia Commercial team

• Assist in producing dedicated assets and customized promotional materials for clients

• Work closely with Sales and KAM teams to support client campaigns and commercial initiatives

• Ensure marketing materials meet regional market needs and deadlines.

Client Engagement & Campaign Support

• Design holiday gifts and client engagement materials within approved budgets

• Manage sourcing, production, and delivery processes

• Ensure quality control and timely delivery.

Promotion Campaign Coordination

• Work closely with the Promotions Team to coordinate and announce promotional campaigns with clients

• Support the development of promotional materials and campaign assets

• Ensure timely delivery and proper communication of promotional content across relevant channels.

Social Media & Content Coordination

• Oversee and support social media posting across platforms

• Align content planning with marketing campaigns and key business priorities.

• Support development of localised content that strengthens brand presence in Asia.

Media & Press Relations

• Act as the main point of contact with Asian gaming press and media partners

• Coordinate press releases, media interviews, and partnership opportunities.

Event Management

• Plan and execute internal and external events including exhibitions, client events, and corporate gatherings.

• Manage event materials, logistics, budget tracking, and on-site coordination.

• Support post-event reporting and ROI tracking according to Global governance standards.

Budget & Expense Control

• Monitor and control regional marketing expenses.

• Maintain clear records of spending and ensure cost efficiency.

• Assist in planning and preparing the annual marketing budget.

• Ensure all projects adhere to Global governance processes and approval workflows.

Team Leadership

• Lead and develop the regional marketing team in Asia

• Set clear objectives, priorities, and performance expectations

• Ensure accountability, quality standards, and timely delivery across all regional marketing outputs

• Provide structured feedback, coaching, and development support to team members.

• Foster a collaborative working relationship between Regional Commercial, Global Marketing, and other stakeholders.

Experience & Qualifications Required:

• Marketing/Business degree preferred

• 3–5 years of experience in a similar marketing role in a B2B environment advantageous

• Strong copywriter and communication skills in English

• Strong organisational and project management skills

• High attention to detail and quality standards

• Commercial awareness and understanding of competitive positioning

• Proactive, self-motivated, and solution-oriented mindset

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.