Location: Onsite in Monterrey, Mexico or Hybrid from other regions with frequent travel to Monterrey office

About the Hiring Company:
We are looking for a strategic and hands-on Head/ Director of Marketing to lead all customer acquisition efforts in Mexico/ LATAM markets and drive scalable, profitable growth.

As Head/ Director of Marketing, you will own the full strategic marketing across paid media, affiliates, partnerships, and emerging growth channels. You will be responsible for driving first-time depositors (FTDs) and maximizing LTV, acquisition, retention, etc.

This is a high-impact leadership role requiring deep knowledge of the Mexican & LATAM digital landscape, regulatory nuances, and player behavior within sportsbook and online casino.

Job Responsibilities:

• Develop and execute a multi-channel acquisition and overall marketing strategy tailored to the Mexican market

• Own acquisition forecasting, budget allocation and performance targets

• Build and lead a high-performing acquisition team (paid media, affiliates, media
  buying, performance analytics)

• Partner closely with CRM, Product, BI, Compliance, and Creative teams to align
  growth initiatives

• Oversee paid acquisition channels including Meta, Google, TikTok, programmatic etc

• Continuously optimize campaigns to improve conversion rates

• Implement rigorous A/B testing frameworks across creatives, landing pages, offers,
  and targeting

• Lead affiliate program strategy & build relationships with key Mexican affiliates,
  media houses, tipsters, influencers & other strategic partnerships.

The Successful Candidate:

• 5+ years in iGaming, preferably Sports-focused in Mexico or LATAM markets, with a holistic view and approach on overall marketing strategies

• Proven experience scaling acquisition in Mexico or LATAM markets

• Strong track record managing monthly marketing budgets

• Data-driven decision-maker with strong commercial acumen

• Deep knowledge of Mexican digital advertising landscape and Mexican culture.

• Strong negotiation and partner management skills

• Advanced understanding of funnel optimization and player economics

• Fluent in Spanish and English

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.