Location: Manila, Philippines

About the Hiring Company:
The Senior Marketing Manager is a senior, hands-on leader responsible for overseeing the company’s overall marketing strategy, with a strong emphasis on digital, data-driven growth, while also supporting brand development, partnerships, and sponsorship initiatives.

This role reports directly to the Director of Acquisition and works closely with Performance Marketing, Affiliate, CRM, and Brand stakeholders to ensure marketing efforts are aligned, measurable, and commercially effective. The role is intentionally digital-first (approximately 70%), requiring deep expertise in analytics, media planning, and execution, complemented by brand and strategic marketing experience (approximately 30%).

Job Responsibilities:
Digital & Performance Marketing Leadership (Primary – ~70%)

• Own and guide the overall digital marketing strategy across acquisition, engagement, and retention.

• Act as the key marketing counterpart to the Performance Marketing Manager, ensuring alignment between strategy, execution, and outcomes.

• Use data and analytics (e.g. Google Analytics, FullStory, dashboards) to drive decisions, optimize spend, and identify growth opportunities.

• Provide hands-on input into media planning, channel mix, and budget allocation, even if execution sits with specialists.

• Translate complex performance data into clear, actionable insights for leadership.

• Ensure tracking, attribution, and measurement frameworks are robust and continuously improved.

• Identify, test, and scale new digital opportunities while managing risk and ROI.

Brand, Partnerships & Strategic Marketing (Secondary – ~30%)

• Support and shape brand strategy, ensuring consistency across digital, offline, and partnership initiatives.

• Contribute to sponsorships, collaborations, and brand-led campaigns where relevant.

• Ensure brand initiatives are measurable and connected to broader business and acquisition goals.

• Act as a bridge between brand storytelling and performance-driven execution.

Cross-Functional Leadership

• Work closely with Performance Marketing, Affiliate, CRM, Product, and external agencies.

• Align teams around priorities, timelines, and measurable outcomes.

• Ensure marketing efforts move cohesively rather than in silos.

The Successful Candidate:

• 7+ years of experience in digital marketing, growth, or performance-led marketing roles.

• Strong digital marketing foundation, with hands-on experience in: Media planning and buying & Analytics and measurement (e.g. Google Analytics, FullStory, attribution tools)

• Highly data-driven, comfortable making decisions based on performance metrics and experimentation.

• Working knowledge of branding, sponsorships, and partnerships, with the ability to connect brand efforts to measurable outcomes.

• Experience in online gambling / gaming (Philippines or international) is strongly preferred.

• Background in global agencies or established consumer brands is a plus.

• Able to operate strategically while still understanding execution details.

• Comfortable working in fast-moving, performance-oriented environments.

How You’ll Work:

• Digital-first and commercially focused.

• Data-led, pragmatic, and outcome-oriented.

• Comfortable balancing brand thinking with performance accountability.

• Collaborative, clear, and able to influence across functions.

What Success Looks Like:

• Strong alignment between digital performance, brand initiatives, and business objectives.

• Clear visibility on ROI, reinvestment, and marketing effectiveness across channels.

• Improved efficiency and scalability of digital marketing spend.

• Brand initiatives that support acquisition, retention, and long-term growth.

• Marketing decisions driven by insight, not intuition.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.