Location: Cyprus, but open to other locations if the candidate is the right fit + Willingness to travel for conferences.

About Us
We are a fast-growing B2C company in the iGaming industry, part of a broader group with strong foundations in technology and marketing. Headquartered on the vibrant island of Cyprus, we take pride in our diverse, dynamic, and experienced team of industry professionals.
We are committed to supporting professional growth and career development. Our inclusive work environment encourages innovation, continuous learning, and advancement, giving team members the opportunity to thrive alongside industry leaders.

Job Summary
We are seeking an experienced and strategic Head of Affiliates to lead affiliate marketing initiatives across non-regulated markets. This role is critical in driving customer acquisition and revenue growth through a comprehensive and high-performing affiliate program. The successful candidate will manage affiliate relationships, monitor performance metrics, and contribute to expanding our presence in new markets.

Job Responsibilities:

• Strategy & Execution: Develop and implement a results-oriented affiliate marketing strategy for non-regulated markets.
• Affiliate Acquisition & Partnerships: Identify, recruit, and nurture long-term relationships with top affiliates and affiliate networks.
• Program Management: Oversee the entire affiliate lifecycle, from onboarding to retention, while ensuring alignment with KPIs, commercial terms, and compliance.
• Performance Optimization: Monitor and analyze affiliate performance, generate insights, and continuously improve campaign effectiveness.
• Cross-Functional Collaboration: Partner with CRM, Content, Design, and Tech teams to create marketing assets, performance-driven landing pages, and personalized funnels.
• Compliance & Market Intelligence: Keep up with evolving regulatory landscapes and market trends to ensure affiliate activities remain compliant and competitive.
• Leadership Alignment: Work directly with executive leadership on strategic planning and market expansion.

The Successful Candidate:

• Extensive Experience: 7+ years in affiliate marketing, preferably in the iGaming sector, with a focus on non-regulated markets.
• Strong Commercial Understanding: Deep knowledge of online casino operations, affiliate networks, and performance-based marketing models.
• Analytical Skills: Proficient in using BI/analytics tools for data-driven decision-making and performance tracking.
• Excellent Communication: Strong interpersonal and negotiation skills; fluency in English is required (native or near-native level). Knowledge of Hebrew or Russian is a plus.
• Adaptability: Comfortable working in a fast-paced, growth-oriented environment with a proactive and problem-solving mindset.
• Global Perspective: Open to traveling for industry events, conferences, and affiliate meetings.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.