Location: Remote from Asia

We are looking for a strategic and performance-driven Marketing Lead for Indonesia to drive B2C growth across sports and casino verticals. The main objective of this role is to ensure profitable, scalable, and sustainable bottom-line growth through customer acquisition initiatives.

The successful candidate will be responsible for defining and executing acquisition strategies, managing local agencies and suppliers, and optimizing marketing performance through data-driven decision-making. Experience in digital and mobile channels, as well as a strong grasp of marketing technologies and campaign effectiveness, is essential.

Job Responsibilities:

• Lead all marketing and operational efforts for the Indonesian market, ensuring alignment with brand goals and overall business strategy.
• Own the end-to-end customer acquisition strategy across all channels—sports betting, casino, and live casino—on desktop, app, and mobile.
• Define marketing plans that leverage key events, product innovation, and local trends to drive new customer acquisition.
• Manage the acquisition and promotional budget, ensuring campaigns are cost-effective and ROI-driven.
• Collaborate with the Social Media team to align brand activations and acquisition marketing efforts.
• Coordinate with Technical, Trading, Product, and Commercial teams to support campaign execution and ongoing performance optimization.
• Monitor and benchmark local competitors, ensuring strategies remain competitive and locally relevant.
• Maximize brand exposure through sponsorships and ambassadorships by ensuring full utilization of entitlements and opportunities.
• Develop and manage agency relationships and other local marketing partners.
• Lead the annual marketing planning and budgeting process for the Indonesian market.

The Successful Candidate:

• Minimum 5 years of experience in marketing within the iGaming, sports betting, or related B2C industries.
• At least 1 year in a senior marketing role in a B2C setting, specifically within the Indonesian market.
• Proven success in building and executing acquisition strategies that drive measurable results.
• Fluent in English (written and verbal).
• Strong entrepreneurial mindset with the ability to balance strategic thinking and hands-on execution.
• Deep understanding of the Indonesian and broader Asian B2C gaming environment.
• Familiarity with gaming verticals and how to drive profitability across them.
• Experience in managing budgets, performance metrics, and profit and loss (P&L) responsibilities.
• Skilled in aligning cross-functional teams and delivering integrated marketing initiatives.
• Demonstrated ability to lead and grow marketing teams in a dynamic, fast-paced environment.
• Comfortable working independently and proactively solving challenges when they arise.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.