Location: Kuala Lumpur, Malaysia

We are looking for a results-oriented and culturally fluent Affiliate Manager with a strong focus on Chinese-speaking markets. This position is ideal for someone with in-depth experience in affiliate marketing within the online casino or iGaming space and a solid understanding of user behavior, payment ecosystems, and acquisition strategies across Asia.

In this role, you will be responsible for sourcing, onboarding, and managing affiliates and media partners to drive qualified traffic, improve conversions, and increase revenue. Your ability to localize strategy, manage partnerships, and ensure regulatory compliance will be critical to success.

Job Responsibilities:

• Identify, recruit, and manage affiliate partners across Chinese-speaking markets.
• Develop and implement regional affiliate strategies tailored to the behaviors and preferences of local iGaming audiences.
• Monitor affiliate performance, analyze campaign results, and optimize for acquisition, conversion, and retention.
• Coordinate with internal teams to develop localized offers, banners, landing pages, and marketing materials.
• Ensure all affiliate activities align with brand standards, responsible marketing practices, and regional compliance requirements.
• Collaborate with CRM, product, and content teams to support market-specific initiatives and player engagement.
• Attend affiliate conferences and networking events (online or offline) to foster industry connections.
• Provide regular reports on KPIs, insights, and actionable recommendations.

The Successful Candidate:

• Native or fluent in Mandarin; fluency in English is essential.
• Minimum of 2 years’ experience in affiliate marketing—preferably within online casino, betting, or iGaming.
• Strong understanding of Chinese-speaking markets, including user behavior, traffic sources, and local payment solutions.
• Demonstrated success in managing affiliate relationships in Asia.
• Knowledge of regional platforms such as WeChat, Telegram, Line, Xiaohongshu, TikTok/Douyin, and relevant forums.
• Experience using affiliate tracking platforms (e.g., NetRefer, Income Access, Everflow).
• Analytical mindset with the ability to draw insights from data and adjust strategy accordingly.
• Excellent communication, negotiation, and relationship management skills.
• Familiarity with crypto payments and digital wallets (e.g., GCash, Alipay, USDT) is a plus.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.