Location: Remote

We are seeking a Social Media & Content Specialist with native-level Thai fluency and strong English communication skills to help shape and grow the brand’s digital presence in Thailand. This role is ideal for someone who understands Thai sports, entertainment, culture, and digital trends, and can effectively translate that knowledge into high-impact social media and content strategies.

Job Responsibilities:

• Develop and execute a localized social media strategy across platforms such as Facebook, Instagram, X (Twitter), TikTok, LINE, and Telegram, with a focus on community engagement, follower growth, and brand visibility.
• Create, plan, and publish compelling content tailored for Thai audiences, including newsletters, campaign materials, and both long-form and short-form digital assets.
• Manage a consistent posting calendar with regular updates, platform activations, and promotions to maintain an engaging online presence.
• Localize global content while ensuring alignment with brand voice and cultural relevance in the Thai market.
• Proofread and ensure the quality of Thai-language content, including on-site articles, landing pages, and promotional messages.
• Collaborate with global teams (social, content, design, product) and ensure content and campaigns are well-coordinated across channels.
• Take the lead on end-to-end campaign execution—from ideation and briefing to production, publishing, and post-campaign reporting.
• Brief and manage the creation of multimedia content, including short videos, carousels, memes, and reels specifically crafted for Thai users.
• Work with local influencers, creators, and third-party agencies to enhance reach and ensure consistent messaging.
• Build strong partnerships with local stakeholders and contributors to strengthen community relevance.
• Analyze performance metrics and leverage insights to optimize content and platform strategies.
• Conduct research on Thai consumer behaviors, digital habits, and platform-specific trends to guide content direction.
• Monitor competitor activities and relevant cultural moments to maintain a dynamic and differentiated social presence.

The Successful Candidate:

• 2–4 years of experience in social media management or digital content creation, preferably in sports, iGaming, entertainment, or crypto industries.
• Native-level fluency in Thai and excellent command of English (written and spoken).
• Proven ability to create content for Thai social platforms (Facebook, LINE, TikTok, Instagram, Telegram, X, etc.).
• Strong writing, proofreading, and editing skills in Thai, with a clear understanding of tone and local nuances.
• Experience in managing visual and video content, including working with Canva, Adobe Creative Suite, CapCut, or similar tools.
• Familiarity with collaborating with influencers and agencies—briefing, reviewing content, and maintaining consistent quality.
• Proficiency in social analytics and publishing tools such as Sprout Social, Meta Business Suite, etc.
• Excellent organizational and project management skills; able to juggle multiple brands and campaigns simultaneously.
• A creative and culturally aware mindset with the ability to translate Thai trends and moments into engaging digital storytelling.
• Comfortable working in a remote, cross-functional, and international environment.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.