Location: Based in Cyprus. Hybrid setup with four days per week in the office (Nicosia or Limassol) and the option to work remotely one day per week.

Job Overview:
We’re looking for a hands-on CRM Specialist to support customer retention and lifecycle communication efforts across multiple GEOs. This role involves executing targeted campaigns, optimizing customer journeys, and working closely with cross-functional teams to improve user engagement and overall campaign performance. The ideal candidate is detail-oriented, data-driven, and thrives in a fast-paced environment.

Job Responsibilities:

• Support the planning and execution of the promotional calendar across multiple GEOs, ensuring campaigns are timely, relevant, and aligned with business goals.
• Build and optimize customer journeys, including onboarding, retention, and reactivation flows.
• Create and launch CRM campaigns (email, SMS, pop-ups, etc.) using CRM tools – including segmentation, A/B testing, and performance tracking.
• Monitor and report on key metrics such as open rates, CTR, and conversions; suggest and implement improvements based on data insights.
• Collaborate with content, product, and design teams to ensure messaging is on-brand, accurate, and engaging.
• Conduct market and competitor research to localize strategies and identify new campaign opportunities.
• Assist with cross-platform promotions, including communication through channels like Telegram.

The Successful Candidate:

• 2+ years of CRM experience in the iGaming industry – Required
• Strong English communication skills – Required
• Experience with Smartico – Advantage
• Experience with Sportsbook – Advantage
• Basic knowledge of HTML/CSS – Advantage
• Strong analytical skills – you understand how to read and act on campaign results
• Self-sufficient with strong time-management skills and the ability to handle multiple tasks
• Comfortable working cross-functionally and across time zones 

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.