Brand Owner Japan Job - iGaming - Manila or Remote

Location: Manila or remote

iGaming Company (B2C) is looking for a Japanese Brand Owner.

Responsibilities:

  • Create attractive campaigns for Acquisition and Conversion across multiple markets
  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Championing the brand internally making sure all elements of the company understand the brand and its goals.
  • Coordinate with local teams for each market to ensure best practice and performance for acquisition, CRM and VIP strategies
  • Planning of all communications and media actions on all channels
  • Competitor and customer insights analysis
  • Analysis of player behavior to improve Retention Rate 
  • Works with the BI Team in the Reactivation of churn players 

Qualifications:

  • Bachelor’s Degree in Marketing, Advertising / Media or equivalent
  • Extensive (minimum 5 years) experience in the gaming industry as a marketing leader/Country Manager/Brand manager. 

Skills and Requirements: 

  • Strategic and Great in Analysis - ability to look at complex data and information and spot an area of opportunity/threat and develop appropriate and timely action(s) to resolve 
  • Collaborative and Organized - ability to work with different cultural backgrounds, various leaders to achieve goals, develops processes so results could be replicated consistently
  • Brand Vision - deep understanding of what the brand stands for and how different facets of site activities and contents contribute to the awareness and presentation of the brand
  • Goal Driven and Competitive - constantly motivated to achieve and exceed goals, relentless in looking for innovative ways to outperform

Other Requirements:

  • Excellent verbal and written skills
  • iGaming experience
  • Sufficient English and Japanese verbal and written skills
  • Sound knowledge of marketing principles
  • Creative, innovative and resourceful
  • Good project management skills
  • Detail oriented and highly organized
  • Ability to manage campaigns with minimum supervision
  • Ability to handle multiple tasks simultaneously and meet deadlines 

 

 

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming and casino experts. SmartRecruitment.com have local teams in both Europe (Barcelona, Malta and Stockholm) and Asia (Manila and Taichung/Taipei)


SmartRecruitment.com

Or, know someone who would be a perfect fit? Let them know!

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