Country Manager China Job - iGaming - Manila, Philippines

Location: Manila 

Country Manager - China (iGaming Operator)

The Country Manager of China is responsible for the P&L of the Chinese territory and will define the strategic direction, budget management and delivery against the targets set. As the market specialist, they will drive optimization of the market working closely with key stakeholders in the business.


Define and communicate the local market strategy, offer and product for China, continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics are required.

Actively manage a full marketing and brand strategy, ensuring that you have an optimal media mix to drive mass market player acquisitions while providing a healthy ROI and establishing the brand.

Conduct contract and agreement negotiation of affiliate and digital marketing agreements to increase market distribution in China.

Recruit, train and mentor the best talent for the Chinese market.

Formulating and implementing operational & tactical plans with Central Service Departments, ensuring robust financial control systems, and that the operating objectives and standards of performance are not only understood but owned by all who work across the Chinese team.

Closely monitoring the operating and financial results against plans/budgets and optimizing accordingly. Work with Business Intelligence team to ensure player behaviors and any unique market insights are understood and direct optimization of strategy and tactical plans.

Work across the full player user journey establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention and yield.

Through the Chinese Site Manager drive, an optimized yet elegant player experience across all products and platforms

Directly manage all above the line marketing activity and the commercial and contractual relationship with local marketing Media, PR & Creative agencies. Additionally, represent the company in the region to major customers, partners and professional associations

Provide leadership and direction to cross functional team while working with other Country Managers and cross departments to capture and optimize synergies

Manage Chinese annual budget planning, quarterly performance reviews and revenue and EBIT forecasting

Establish additional market led operational processes, reporting and analytics, professionalizing the business while maintaining the entrepreneurial start up and agile approach and spirit. 

Essential Skills & Experience:

Primarily looking for a proven creative thinker with experience in the delivery of new product concepts, creating a market leading brand positioning & proposition.

You will have strong experience in a Chinese marketing and/or territory management role with proven experience managing external creative advertising, PR and media agencies along with internal central service departments.

Strong knowledge of the lottery or online gaming industry, specifically within the online Casino product category

Budget and P&L management

A clear focus on sales and business growth is necessary within a B2C online business

Experience with producing and delivering advertising and promotional marketing campaigns alongside managing performance & response driven acquisition activities

You will be a dedicated and strong leader, capable of performing within a matrix structure, with a result orientated attitude, good organizational awareness and ability to influence key stakeholders

You should be driven, energetic and entrepreneurial with a positive attitude towards quick and continuous changes in a rapidly changing environment.

Approachable team player with collaborative mind-set

Experience living in other countries

Excellent attention to detail with an ability to take each task through to completion

Analytical self-starter with strong excel skills

Proven commercial acumen and experience managing budgets

● Must have 3+ years experience as Country/Marketing Manager

Must be fluent in English and Chinese



Competitive and dependent on experience and proven track record

Health insurance

Travel and meal allowances

Housing subsidy

Probation period of 6-months and rise after probation. is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. support their clients in recruiting iGaming and casino experts. They have local teams in both Europe (Barcelona, Malta and Stockholm) and Asia (Manila and Taichung/Taipei)

Or, know someone who would be a perfect fit? Let them know!


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