Marketing Manager Japan Job - iGaming - Manila

Location: Manila 


We are searching for a Marketing Expert who will join a small team to drive the success of one of our key brands in Japan. The key focus is to develop the brand’s revenue and profit performance, image and positioning compared to competitors.

Outcomes: 

  • Develop and execute strategies to hit/exceed defined NGR target for the brand
  • Develop and execute strategies to hit/exceed defined acquisition/conversion target for the brand 
  • Optimize bonus strategies for the brand making sure that while bonus is within threshold it remains as an effective tool to acquire new players and encourage existing ones to keep on playing 
  • Constantly look for innovative ways to increase average deposit amount through effective marketing techniques

 Responsibilities:  

  • Find & make deals with best marketing channels available
  • Be creative in finding new ways to generate users (social media, new formats, others) 
  • Create attractive campaigns for Acquisition and conversions
  • Coordinate with company teams to ensure best practice and performance for acquisition, CRM and VIP strategies
  • Planning of all communications and media actions on all channels
  • Competitor and customer insights analysis
  • Analysis of player behavior to improve Retention Rate 
  • Works with the BI Team in the Reactivation of churn players 

Required skills:

  • Extensive (minimum 3 years) experience in the gaming industry as a Marketing Executive/Country Manager/Brand manager.
  • Strategic and Great in Analysis - ability to look at complex data and information and spot an area of opportunity/threat and develop appropriate and timely action(s) to resolve 
  • Collaborative and Organized - ability to work with different cultural backgrounds, various leaders to achieve goals, develops processes so results could be replicated consistently
  • Brand Vision - deep understanding of what the brand stands for and how different facets of site activities and contents contribute to the awareness and presentation of the brand
  • Goal Driven and Competitive - constantly motivated to achieve and exceed goals, relentless in looking for innovative ways to outperform


SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming and casino experts. They have local teams in both Europe (Barcelona, Malta and Stockholm) and Asia (Manila and Taichung/Taipei)

SmartRecruitment.com

Or, know someone who would be a perfect fit? Let them know!

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