Chief Marketing Officer (CMO) to iGamaing operator in SE Asia.
Looking for a champion in B2C marketing in iGaming in South East Asia to help drive the acquisition and retention on the groups B2C business across China, Japan, Thailand, Vietnam & Indonesia.
- Building the group’s brands further across China, Japan, Thailand, Vietnam & Indonesia will be a primary responsibility.
- Lead, manage, motivate and develop the team as a group and the members as individuals.
- Manage budgets, analyze performance, create strategic and tactical plans for the team to execute on.
- The CMO’s KPIs will be acquisition, conversion and lifetime value numbers, so must be familiar with all digital channels, SEO, PPC, Affiliates, SMS, CRM, Ad Networks, Content generation and distribution, social platforms and know how to turn traffic into players, particularly in SE Asia.
- Setup and execute on user acquisition and retention marketing strategies, in close cooperation with the internal team as well as with external partners to deliver on strategic initiatives.
- Forecasting, budgeting & reporting processes to meet KPI’s & targets.
- Analyzing and reporting to the CEO.
- Experience in iGaming marketing is essential. Minimum 8 years in the sector, 2-4 years as CMO/Senior Marketing roles.
- Previous B2C Asian experience is a must, 3-5 years
- Strong understanding of Slots, Casino, Sports & other basic products for iGaming
- Knowledgeable in handling marketing functions such as Promotions/Marketing, Campaigns, Affiliate Management, Digital Marketing, SEO, SEM, Social Media, Keywords and AdWords.
- Strong experience in marketing into the core markets of the group
- Strong written and verbal in English language communication skills.
- Strong analytical and planning skills
- Data oriented, result driven, and self-motivated with high energy
SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming and casino experts. They have local teams in both Europe (Barcelona, Malta and Stockholm) and Asia (Manila and Taichung/Taipei)