Location: Onsite, Taiwan

About the Hiring Company:

We are a fast-growing slot game provider supplying content to aggregators, platforms, and operators across the global iGaming industry. We partner with operators across multiple regions to deliver high-performing game content, and we are scaling our marketing function to support continued growth in existing and new markets.

Role Summary:

We are hiring a Head of Marketing to build and lead the marketing function from the ground up. This is a senior, function-owning role reporting directly to the COO, responsible for defining marketing strategy, building out the team, and driving brand and demand generation across our B2B operator and aggregator partner network. You will work closely with Business Development, Account Management, and Product teams to position our game content and campaign capabilities to operators and platforms worldwide.

Job Responsibilities:

Strategy & Leadership

• Define and own the overall marketing strategy aligned to company growth and market expansion goals

• Build, lead, and mentor a marketing team as the function scales

• Partner with the COO and cross-functional leads (BD, AM, Product) to align marketing with commercial priorities

• Own the marketing budget and report on ROI to leadership

B2B Marketing

• Develop marketing strategies and campaign toolkits that help operators and aggregators promote our game content effectively

• Own positioning, messaging, and go-to-market materials for new game releases and product launches

• Support Account Management and BD teams with sales collateral, pitch decks, and partner-facing marketing assets

• Manage relationships with operator marketing teams to coordinate co-branded and joint campaigns

Brand & Content

• Build and maintain a consistent brand identity across all partner and industry-facing channels

• Oversee content strategy including game trailers, promotional assets, trade show materials, and press communications

• Represent the company at industry trade shows, conferences, and partner events

Performance & Growth

• Establish marketing KPIs and reporting frameworks to track campaign and brand performance

• Identify new market and channel opportunities in partnership with the BD and market expansion teams

• Use data and market insights to continuously refine marketing strategy and resource allocation

The Successful Candidate:

• 5+ years of marketing experience, with at least 2 years in a leadership or head-of-function role

• Prior experience in iGaming, gaming, or a related B2B platform/technology industry

• Proven track record building marketing strategy and materials for a B2B partner/operator audience

• Experience managing budgets and building a team from an early stage

• Basic understanding of digital marketing concepts (social media marketing, online advertising, SEO/SEM fundamentals)

• Marketing data analysis skills (GA, backend reporting, campaign performance tracking)

• Strong strategic thinking paired with hands-on execution ability

• Excellent stakeholder management across BD, Account Management, Product, and leadership

• Strong written and verbal communication skills in English; Mandarin a plus

• Comfortable operating in a fast-paced, cross-cultural, multi-market environment

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.