Growth Manager - iGaming - Onsite, Manila
Location: : Onsite, Quezon City, Metro Manila, Philippines
About the Role:
We are looking for a highly motivated Growth Manager to drive customer acquisition, retention, engagement, and long-term business growth. This role combines strategic planning with hands-on execution and requires someone who can analyse customer behaviour, identify growth opportunities, and deliver measurable business results.
The ideal candidate will have experience working in a fast-paced B2C environment, preferably within the iGaming industry, and will be responsible for building and executing growth initiatives across the entire customer lifecycle.
Core Pillars of Expertise:
Acquisition / New User Scaling: Proven track record of exponentially growing the active player base. An expert at mapping out early-stage user psychological triggers and building hyper-efficient registration and activation funnels.
Performance Marketing Mastery: Deep technical mastery over paid ad infrastructure. Capable of allocating and optimizing ad spends to achieve a highly efficient cost-per-acquisition (CPA) and positive Return on Ad Spend (ROAS).
Full-Spectrum Digital Marketing: A holistic digital marketer who understands how to blend paid media, search engine visibility, affiliate ecosystems, content, and conversion rate optimization (CRO) into a single, cohesive engine.
Growth Automation & Experimentation: Leveraging modern product analytics and AI tools to systematically accelerate user acquisition pipelines.
Job Responsibilities:
Strategic Growth & Revenue Performance
Strategic Growth Planning: Develop, execute, and scale data-driven acquisition strategies aligned with corporate revenue targets. Identify new market opportunities and build resilient user acquisition frameworks.
Marketing Performance & ROI: Oversee all customer acquisition initiatives. Rigorously monitor campaign performance, return on investment (ROI), cost-per-acquisition (CPA), and cost-per-lead (CPL) to optimize resource allocation.
Experimentation Culture: Build a rigorous testing framework to rapidly test acquisition ideas, systematically analyze results, and scale high-performing conversion loops. Use modern AI tools to automate and optimize these growth workflows.
Execution, Campaigns & Product Conversion
Multi-Channel Execution: Design and launch comprehensive campaigns across paid ads, organic channels, referrals, and strategic partnerships.
Funnel Optimization: Turn traffic into signups and active platform users. Map out friction points in the player registration, KYC, and initial deposit funnels to maximize the First-Time Depositor (FTD) conversion rate.
Cross-Functional Collaboration
Team Collaboration: Partner directly with Product, Engineering, CRM, and Design teams to rapidly deploy acquisition growth tactics, custom landing pages, and highly optimized web asset experiences.
Onboarding Optimization: Work closely with product and technical teams to design and build seamless, personalized onboarding flows that dramatically reduce drop-offs during the registration and KYC processes.
Reporting, Tracking & Data Analytics
Tracking & Infrastructure: Personally set up and maintain growth tracking systems, acquisition dashboards, and critical performance metrics.
Executive Reporting: Prepare and present executive-level reports, market trend assessments, and competitor insights directly to upper management.
The Successful Candidate:
Experience: 5 to 8 years of dedicated experience in Growth Marketing, User Acquisition, or Performance Marketing, with a mandatory minimum of 2 years within the iGaming industry
Performance Media Buying: Expert-level knowledge of major ad networks' bidding algorithms, custom audience building, pixel setups, and lookalike modeling.
Data & Analytics: Advanced data manipulation skills.
Digital Ecosystem Mastery: Solid understanding of affiliate marketing ecosystems, SEO best practices, and lifecycle CRM tools.
Industry Knowledge: Strong familiarity with iGaming verticals (Casino, Sportsbook, or Live Dealer) and an understanding of the regional regulatory restrictions surrounding gaming advertisements.
Soft Skills: A self-starter who defaults to action, possesses an entrepreneurial spirit, and can translate complex data trends into clear, actionable strategies for leadership.
Interested?
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.
SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.
- Industry
- iGaming / Crypto
- Locations
- Manila, Asia
