iGaming Company B2C / Head of SEO

Location: US or Bangkok

We are looking for a Head of SEO to build and handle SEO team. Strong experience in a black hat SEO is a must. You will need to create SEO strategy for gambling websites and increase Google rankings. 

What do you need to get this job:

  • 7+ years of experience in SEO, content marketing, copywriting - preferably in the gambling industry (online casino, sports betting, lottery…)
  • Strong written and verbal English language communication skills. Knowledge Chinese / Korean / Cambodian / Vietnamese / Indonesian / Thai / Russian languages is a big plus
  • Strong analytical and planning skill
  • Experience in managing SEO across multiple sites and multiple languages
  • Highly adept people manager, with proven experience in leading, motivating and growing a team
  • Experience leading and scaling a high performing SEO team including training and development of less experienced Executives / Specialists
  • Strong understanding of on page SEO like indexation, structured data, canonicalisation, crawlability, PBN and a good level of HTML, JS and CSS skills
  • Hands-on Experience of the relevant SEO tools such as Google Search Console, SEMrush, Ahrefs, Majestic, SISTRIX, STAT, Searchmetrics, Google Analytics
  • High levels of enthusiasm

What will be you doing?

  • Define and deliver SEO Strategy for Thai market
  • Identify new content opportunities and strategies, leading the content team to execute the ideas
  • Implement technical SEO measures on all websites to meet the highest standards
  • Build and managing SEO Team
  • Increase Google ranking for Thailand with Thai keywords 
  • Review and approve the work of in-house and outsourced SEO professionals
  • Utilise a data-lead approach when creating content
  • Work with Data and Analytics to build reports and dashboards that give insights into organic search performance, trends and opportunities
  • Provide training and education within the company to help individuals build their SEO expertise and on-board new joiners
  • Analysing and reporting on SEO performance to the CEO



SmartConsulting.net is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartConsulting.net are specialized in the iGaming industry (both operators and providers). SmartConsulting.net have local representation in both Europe (Barcelona, Malta and Stockholm) and Asia (Manila and Taichung/Taipei).

Or, know someone who would be a perfect fit? Let them know!


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