Location: Malta (Remote)

About the Hiring Company:

Our company was born as a result of a handful of entrepreneurs who not only had a knack for entertaining others but, also an affinity with the iGaming industry. They teamed up and built a new product, setting the bar to an all-new high. Now in just two years, we have created a new category in iGaming by combining social and real-money gaming!

Naturally, we can't do all of this as well as all the exciting things we have lined up for the years to follow without the living legends that make our business the success it is today.

You will be directly responsible for CRM lifecycle strategy of our company. You will be measured on your ability to impact top-line KPIs; your main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates.

Job Description: 

• Manage and deliver customer communication and hyper-segmented campaigns to drive conversion, early life retention and x-sell
• Use a data-driven approach in all lifecycle activities across all channels, ensuring ongoing analysis is carried out to determine the ROI, and continually tweak and improve lifecycle offers and player communications to maximize profitability
• Implement highly automated journeys to increase efficiency and enable campaigns to scale
• Drive mobile engagement and app adoption through cross-sell communications
• Manage and optimize player incentive’s budget for lifecycle activities and use prediction modelling to invest CRM spend in the right customer segments to drive upsell and minimize waste
• Provide regular reporting to senior stakeholders on the success of local CRM lifecycle activities, demonstrating a deep understanding of what motivates customers.
• Drive optimization testing by experimenting with creatives, copy, audience, reward type and reward value.

The Successful Candidate:

• At least 6 years of iGaming experience
• At least 4 years of CRM Manager experience 
• Fluent in English
• Strong experience with campaigns
• Skills to generate and create reports

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.