About the Hiring Company:
We are looking for an experienced UA Executive who has a track record of mobile media buying at scale. As a User Acquisition performance marketer, you will acquire users for our brand which is a rapidly growing online sports betting and igaming industry, while leveraging Facebook, Google, Apple and other self-serve programmatic ads platforms and other acquisition channels to scale our UA efforts.
UA Executive will be responsible for managing medium to large UA budgets, launching and running campaigns daily, optimizing creatives, keywords and other campaign parameters.
- Manage user acquisition campaigns, including Facebook, Google, Ad networks, and other DSP networks.
- Manage long / medium/short term acquisition strategies thru Programmatic /SEO/social media/Black Hat techniques and any other relevant platforms.
- Test, explore and develop new targeting opportunities through campaign trends, analysis, and industry insights.
- Conceptualize, test, and optimize ad creatives to improve creative performance.
- Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals.
- Reporting; be on top of your campaign data daily and make sure to provide reporting.
The Successful Candidate:
- 4 years+ with hands-on experience on executing campaigns.
- Ads and/or Google Ads/SEO/Social media handling experience
- Familiarity with CTR, CVR, CPI, ARPU, Retention and LTV.
- You have interest in any sports and/or casino.
- You like to work independently and remotely, but equally enjoy being part of a team.
- Fluent in Hindi and English
- Open to relocate to Georgia
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.
SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming, Crypto & Fintech experts globally.